One of the greatest challenges for non-profits and historical societies is changing their business models and becoming self-sufficient. Funding is a great challenge, and communicating with various groups, agencies, and government officials is critical to their survival. Social media is a relatively new tool that non-profits need to leverage to get their message out to the masses.
The New Jersey Cultural and Heritage Commission held three statewide social media workshops back in 2016. This workshop was created to introduce and share techniques that work to promote what’s referred to as “Digital Communication”. Online social media is just that – a low-cost digital communication tool. It’s amazing that we were going to update it, but it really still holds true. So check it out.
With the help of a few people, the NJCHC organized an event focused on the topic.
While you’re not going to enjoy an interactive live presentation with a nice lunch break, you can quickly get the sense of the topic and put some of the methods to work for you. All non-profits need to pay particular attention to this new trend since the Millennials and Gen X’ers get their information this way, and you need to know how to do it EFFECTIVELY. And that doesn’t mean just posting everything and anything.
one of the oldest and most successful social media platforms
Summary
If you’re not using social media online, you’re missing out. Work with your organization to create a strategy, then a plan. Then you execute. Then you track. Then revise the strategy and plan based on what’s working. It’s that simple. Good Luck, and hope to see you online!
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Give special thanks to Rachel Dukeman of R&R Creative for preparing an overview that the audience could understand, and for leveraging examples and exercises that helped them better prepare to take these concepts back to their organizations.
